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Pokémon Go will soon get ads in the form of sponsored locations

 After having become one of the most viral mobile applications of all time, Pokémon Go will soon include advertising, according to its developer. In an interview with the Financial Times, Niantic CEO...

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Pokémon Go installed on more devices than Candy Crush, LinkedIn, Lyft, Tinder...

 Still fascinated by the viral spread of Pokémon Go? So are we. The app on Monday topped Twitter’s daily users, and has people spending more minutes per day playing the game than browsing Facebook,...

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Pokémon Go’s retention rates, average revenue per user are double the...

 New data released this morning on the mobile phenomenon Pokémon Go shows that the popular game isn’t only the biggest in U.S. history – it’s also breaking records when it comes to its ability to...

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Immersion is going to be immense

 Pokémon; Macbeth; the Illuminati. Those may not sound like they have a lot in common, but they exemplify the three whole new forms of technology-driven entertainment that have erupted in recent years....

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Beware the fake Pokémon Go apps

 Earlier this month, the first Pokémon Go malware was spotted in the wild, but the app was not much of a threat to users as it never made it into the official Google Play store for download. The same...

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Pokémon Go launch in Japan postponed after email leak

 Game-maker Niantic has postponed today’s scheduled launch of Pokémon Go in Japan after internal emails leaked out on to the internet. Read More

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Pokémon is getting a live-action movie based on Detective Pikachu

 Pokémon Go fever has definitely caught Hollywood’s attention: The franchise is getting a live-action movie, the rights to which were just won by Legendary Pictures. The movie won’t be focused on...

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Moovit helps you catch ’em all in Pokemon Go

 Moovit wants to help you catch ’em all and catch the bus at the same time. It’s integrated with Pokemon Go to make it faster to catch a Grimer. (For the uninitiated, that’s a Pokemon creature, not a...

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Pokémon Go finally goes live in Japan with McDonalds the first sponsored...

 Pokémon Go has finally launched in Japan, the land where Pokémania first began. McDonalds is the game’s first sponsor in a deal which, as we reported earlier this week, turns the fast food firm’s...

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Pokémon Go Plus wearable launch date pushed back to September

 With Pokémon Go, delays are inevitable it seems. The game’s much-hyped launch in Japan was subject to cancelations last week, many people across Asia still don’t have the title — including China — and...

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Nintendo reports $49M loss as Wii U sales plummet in Q1 2016

 It’s finally here folks, Nintendo’s quarterly earnings day has never been so anticipated. But the Pokémon phenomenon hasn’t translated into success for the games giant, which carded a $49 million loss...

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Dating apps attach themselves to the Pokémon craze

 Pokémon Go may be the perfect dating app: you’re out in the real world, have an immediate way to start a conversation with an attractive stranger and, clearly, the two of you already share a common...

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Pokémon Go’s paying user base has reached a plateau

 Pokémon Go may be the most downloaded app in its first week post-launch ever, and is said to be raking in some $1.6 million daily on iOS alone, but a new report out on Friday suggests that the popular...

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Third-party Pokémon Go tracking services get shut down

 Pokévision, and other popular third-party tracking apps that helped Pokémon Go players discover which Pokémon were nearby and see their location on a map, have been shut down. The move follows...

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To catch a Pikachu: NY Governor moves to ban sex offenders from Pokémon GO

 When you think about it, the ability for someone to put a “lure” on a spot of their choosing and attract young Pokémon fans to their location is slightly disturbing — which is why New York Governor...

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Pokémon Go drives a surge in smartphone backup battery sales

 Early on in the Pokémon Go hype cycle, there were signs that players were driving a significant uptick in sales of backup batteries, like the Mophie units you may be familiar with that offer USB...

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Tecla’s tech makes Pokémon Go more accessible for wheelchair users

 Toronto-based B corporation Komodo OpenLab thought Pokémon Go using its Tecla product, an assistive hardware device designed to make it easier to use smartphones, tablets and users for people who...

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Pokémon Go crosses $200M in global revenue one month into launch

 While bugs and feature complaints are still causing a decent amount of negativity among users, Pokémon Go continues its upward trajectory in terms of overall revenue. App analytics platform Sensor...

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New Pokémon in Sun and Moon include sad fish, surfing Raichu

 Please, please let me visit the room where new Pokémon are created. I want to know exactly what was going on when the team came up with Wishiwashi, a small, sad fish that becomes a group of slightly...

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Morrissey thinks his gory new anti-meat mobile game is more important than...

 Songster and perpetual master of subtlety Morrissey has teamed up with pals at PETA to produce This Beautiful Creature Must Die, a mobile and desktop browser-based app that turns saving cuddly 8-bit...

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