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Pokémon Go will soon get ads in the form of sponsored locations

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PokemonGo-Bulbasaur After having become one of the most viral mobile applications of all time, Pokémon Go will soon include advertising, according to its developer. In an interview with the Financial Times, Niantic CEO John Hanke said that “sponsored locations” would provide a new revenue stream, in addition to in-app purchases of power-ups and virtual items. In other words, retailers and… Read More

Pokémon Go installed on more devices than Candy Crush, LinkedIn, Lyft, Tinder & more

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pg Still fascinated by the viral spread of Pokémon Go? So are we. The app on Monday topped Twitter’s daily users, and has people spending more minutes per day playing the game than browsing Facebook, reports have indicated. Now comes word that game has also topped Pandora, Netflix, Google Hangouts, and Spotify, in terms of daily active users, and is installed on more devices than… Read More

Pokémon Go’s retention rates, average revenue per user are double the industry average

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PokemonGo-Bulbasaur New data released this morning on the mobile phenomenon Pokémon Go shows that the popular game isn’t only the biggest in U.S. history – it’s also breaking records when it comes to its ability to monetize and retain its users, as well. According to a report from SurveyMonkey, Pokémon Go is seeing retention rates at more than double the industry average, and is pulling… Read More

Immersion is going to be immense

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immersive Pokémon; Macbeth; the Illuminati. Those may not sound like they have a lot in common, but they exemplify the three whole new forms of technology-driven entertainment that have erupted in recent years. We’ll soon combine all three–and, eventually, use them to create whole new multi-faceted immersive worlds that will make today’s entertainment look like radio dramas. Read More

Beware the fake Pokémon Go apps

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pokemon-1515415_1280-623x410 Earlier this month, the first Pokémon Go malware was spotted in the wild, but the app was not much of a threat to users as it never made it into the official Google Play store for download. The same cannot be said of a new group of dangerous applications targeting Pokémon Go users by promising cheats, tips, and other functionality. Despite their innocuous-sounding titles, the apps… Read More

Pokémon Go launch in Japan postponed after email leak

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A woman holds up her cell phone as she plays the Pokemon Go game in Lafayette Park in front of the White House in Washington, DC, July 12, 2016.
Pokémon Go mania is sweeping the US as players armed with smartphones hunt streets, parks, rivers and elsewhere to capture monsters and gather supplies in the hit game. The free application based on a Nintendo title that debuted 20 years ago has been adapted to the mobile internet Age by Niantic Labs, a company spun out of Google last year after breaking ground with an "Ingress" game that merged mapping capabilities with play. As of July 11, 2016 Pokémon Go had been downloaded millions of times, jumping topping rankings at official online shops for applications tailored for smartphones powered by Apple or Google-backed Android software.

(Photo: JIM WATSON/AFP/Getty Images) Game-maker Niantic has postponed today’s scheduled launch of Pokémon Go in Japan after internal emails leaked out on to the internet. Read More

Pokémon is getting a live-action movie based on Detective Pikachu

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maxresdefault Pokémon Go fever has definitely caught Hollywood’s attention: The franchise is getting a live-action movie, the rights to which were just won by Legendary Pictures. The movie won’t be focused on Pokémon Go, however. Instead, it’ll put the spotlight on Detective Pikachu, a sleuthing version of one of Pokémon’s most recognizable characters introduced in a franchise… Read More

Moovit helps you catch ’em all in Pokemon Go

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Public Transit + Pokemon Go Moovit wants to help you catch ’em all and catch the bus at the same time. It’s integrated with Pokemon Go to make it faster to catch a Grimer. (For the uninitiated, that’s a Pokemon creature, not a subway train.) If you’ve got the Moovit app or want to download it for iOS or Android, you can type in “PokeStops” in the app’s Trip Planner. This will… Read More

Pokémon Go finally goes live in Japan with McDonalds the first sponsored location

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This photo illustration shows a man playing Nintendo's Pokemon Go game on his mobile phone in front of the Kabukiza theater in Tokyo on July 22, 2016.
The augmented-reality game Pokemon Go, which has been released in more than 30 countries, was launched in Japan where Nintendo created the franchise two decades ago.         (Photo: KAZUHIRO NOGI/AFP/Getty Images) Pokémon Go has finally launched in Japan, the land where Pokémania first began. McDonalds is the game’s first sponsor in a deal which, as we reported earlier this week, turns the fast food firm’s 3,000 stores in the country into Pokémon Go “gyms”. Read More

Pokémon Go Plus wearable launch date pushed back to September

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go plus With Pokémon Go, delays are inevitable it seems. The game’s much-hyped launch in Japan was subject to cancelations last week, many people across Asia still don’t have the title — including China — and now it seems that the even Pokémon Plus, a wearable that accompanies the smash hit game, has had its arrival date pushed back. Read More

Nintendo reports $49M loss as Wii U sales plummet in Q1 2016

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Nintendo It’s finally here folks, Nintendo’s quarterly earnings day has never been so anticipated. But the Pokémon phenomenon hasn’t translated into success for the games giant, which carded a $49 million loss (5.13 billion yen) for Q1 2016. Revenue came in at $587 million (62 billion yen), 30 percent lower than Q1 2105. Read More

Dating apps attach themselves to the Pokémon craze

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slide_img03 Pokémon Go may be the perfect dating app: you’re out in the real world, have an immediate way to start a conversation with an attractive stranger and, clearly, the two of you already share a common interest. These facts have not been lost on the makers of actual dating applications, however. A good handful of matchmaking services have now tied themselves to the Pokémon craze in an… Read More

Pokémon Go’s paying user base has reached a plateau

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pokemon go Pokémon Go may be the most downloaded app in its first week post-launch ever, and is said to be raking in some $1.6 million daily on iOS alone, but a new report out on Friday suggests that the popular game’s paying user base may have already shrunk. According to data from Slice Intelligence, the app’s paying users peaked mid-July when the game had 56 percent more paying players… Read More

Third-party Pokémon Go tracking services get shut down

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A woman holds up her cell phone as she plays the Pokemon Go game in Lafayette Park in front of the White House in Washington, DC, July 12, 2016.
Pokémon Go mania is sweeping the US as players armed with smartphones hunt streets, parks, rivers and elsewhere to capture monsters and gather supplies in the hit game. The free application based on a Nintendo title that debuted 20 years ago has been adapted to the mobile internet Age by Niantic Labs, a company spun out of Google last year after breaking ground with an "Ingress" game that merged mapping capabilities with play. As of July 11, 2016 Pokémon Go had been downloaded millions of times, jumping topping rankings at official online shops for applications tailored for smartphones powered by Apple or Google-backed Android software.

(Photo: JIM WATSON/AFP/Getty Images) Pokévision, and other popular third-party tracking apps that helped Pokémon Go players discover which Pokémon were nearby and see their location on a map, have been shut down. The move follows comments from Niantic’s CEO John Hanke last week, where he referred to the use of such sites as cheating, and hinted that the company was poised to take action against them. Read More

To catch a Pikachu: NY Governor moves to ban sex offenders from Pokémon GO

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pokemon go central park android When you think about it, the ability for someone to put a “lure” on a spot of their choosing and attract young Pokémon fans to their location is slightly disturbing — which is why New York Governor Andrew Cuomo is trying to ban paroled sex offenders from playing Pokémon GO and other online games. Read More

Pokémon Go drives a surge in smartphone backup battery sales

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il_fullxfull.1016671582_6lyo Early on in the Pokémon Go hype cycle, there were signs that players were driving a significant uptick in sales of backup batteries, like the Mophie units you may be familiar with that offer USB connections for topping up mobile devices while you’re away from an outlet. Now, research from analytics firm NPD Group goes beyond early anecdotal evidence to show that in fact, unit sales… Read More

Tecla’s tech makes Pokémon Go more accessible for wheelchair users

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Screen Shot 2016-08-05 at 5.19.53 PM Toronto-based B corporation Komodo OpenLab thought Pokémon Go using its Tecla product, an assistive hardware device designed to make it easier to use smartphones, tablets and users for people who might not generally be able to interact with these gadgets, including, for example, wheelchair users with spinal injuries or multiple sclerosis. As you can see from the video above, the Tecla… Read More

Pokémon Go crosses $200M in global revenue one month into launch

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PokemonGo-Bulbasaur While bugs and feature complaints are still causing a decent amount of negativity among users, Pokémon Go continues its upward trajectory in terms of overall revenue. App analytics platform Sensor Tower reveals that the game now have over $200 million in net revenue from players based on their estimates. The spending frenzy in Go compares favorably to in-game revenue generated by other… Read More

New Pokémon in Sun and Moon include sad fish, surfing Raichu

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raichu-surf Please, please let me visit the room where new Pokémon are created. I want to know exactly what was going on when the team came up with Wishiwashi, a small, sad fish that becomes a group of slightly less sad fish when it reaches a certain level. Wishiwashi is one of three entirely new Pokémon revealed today for the upcoming Pokémon Sun and Moon games for Nintendo 3DS. The other all-new… Read More

Morrissey thinks his gory new anti-meat mobile game is more important than ‘Pokémon Go’

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 Songster and perpetual master of subtlety Morrissey has teamed up with pals at PETA to produce This Beautiful Creature Must Die, a mobile and desktop browser-based app that turns saving cuddly 8-bit farm animals from a gruesome death into a fun, Tetris-like puzzle game. Morrissey believes his bloody new anti-meat mobile game is more important than “Pokémon Go.” The game features… Read More
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